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Marketing Cattle
Cattle Business, Man-to-Man: 11 guides
- A Steer's Road to the Meat CaseEvery handoff from calving lot to packer is a place to make or lose money.
- Angus Programs Sorted Out for CattlemenCAB, CAB Prime, AngusSource: which one sits at your gate and which sits at the packer.
- Answering the Cow-Blame Argument Without Getting DefensiveCattlemen do better with open books and a level voice than with a fight.
- Black Hide Rule: What Color Tells a BuyerColor gets the steer to the packer's door. The carcass decides whether he stays.
- CAB Prime Versus USDA Prime, Man to ManSame word on the label, different bar to clear. Here is how to tell them apart.
- CLA in Beef: Fact Versus Sales PitchA fat that shows up in ruminant beef, a lot of loud claims, and a few things you can safely say.
- Grass or Grain: What Finishing Does to Ribeye FatThe back-muscle fat story, told for men who raise and sell the cattle.
- Selling Angus Beef to the Health-Minded CustomerMore buyers ask about protein and what is in their food. Here is how to answer without overpromising.
- Old Hands and Newcomers: What the Association Offers BothThe man with forty years in the breed and the man with forty heifers need different things from the same outfit.
- Solid Black or Not: The Hide RuleWhat the color rule on Certified Angus Beef really requires, and what it leaves out.
- When and How to Sell Calves: Weaning, Timing and Marketing OptionsA calf crop is a year's income. Weaning date, preconditioning and where you sell can change what it brings.